Paid search marketing is a critical part of your pay-per-click (PPC) campaign strategy. There is no better time to advertise than when someone already has determined they want your product or service and is actively looking to buy.
In a nutshell, you bid on the keywords related to your business to get your ad in front of users and pay the search engine a small fee if your ad gets clicked.
If your campaign is set up right, this can be a very profitable way to get in front of potential customers who are actively looking for your solution. However, a badly designed campaign can waste a lot of money.
As you can probably imagine, running a successful paid search campaign requires a lot of time and attention. At Disruptive, we constantly monitor and optimize our clients’ accounts to ensure the best results possible.
Paid search marketing isn’t easy, but the results can redefine success for your business.