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Businesses make an average of $2 in revenue for
every $1 they spend on Adwords.

JZ Marketing doesn’t believe in average.

Paid Per Click Advertising

PPC, or Pay Per Click, is a search auction where you create ads and then bid on different phrases for those ads. Your ads appear above and below the non-paid organic search results. Higher bids have a better chance of the #1 position. The search engine is then paid every time a user clicks on your ad.

To sum it all up, you bid on certain keywords relevant to your business in order to display a customized ad in front of potential customers and pay the search engine a fee whenever your ad gets clicked.

In order to properly create and maintain a successful and profitable campaign, it requires time and dedication. Here at JZ Marketing, we constantly monitor and optimize all of our client’s campaign to ensure the best and most profitable results.

Brands That Trust JZ Marketing

How JZ Marketing Succeed

JZ Marketing strives to be the best, for ourselves, moreover for our clients.

At the beginning of each campaign, we create a strategic marketing blueprint that defines your ideal customers. We then use the blueprint to create a logical and compelling message that comprised of the proper keywords, ad messaging, and site experience to drive you more traffic and increase conversions.

Throughout the campaign, we have a dedicated team that tests, monitors, and adjusts every aspect of the ad campaign to ensure that they are performing at an optimal level.

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Pay Per Click Advertising Platforms

Although Google is ranked as the number 1 paid search platform, there are others key players, such as Bing, Yahoo, and AOL. All of them can yield remarkable results if it is managed properly.

Google Paid Search

Google handles over 3 billion searches every single day. That’s over a trillion searches a year…and the number is growing! Businesses today need a strong search engine presence to be competitive, which means showing ads on Google Search results pages right when customers are looking to buy. Generally speaking, every online marketing strategy should include some sort of paid search presence on Google. Choosing not to compete on Google is essentially like choosing to hand your customers to your competitors.

Bing/Yahoo Paid Search

Google represents about 70-80% of online search traffic. Bing and Yahoo make up the other 20-30%. Google search traffic is different from Bing or Yahoo traffic, so you can’t just export your Google paid search campaigns to a different platform. Sometimes, keywords and ads that perform poorly in Google are more effective in Bing or Yahoo or vice versa. For this reason, it’s important to understand the differences between the search engines and setup custom tracking and analytics for each platform.

Where Campaigns Fail

While paid search advertising can deliver fantastic results, it is also a great way to waste your marketing budget.
Over the years, we’ve observed a lot of online marketing campaigns struggle to overcome the following paid search challenges:

Competitions

The closer a customer is to conversion, the more expensive it is to market to them. Paid search marketing targets potential customers who are often ready to buy. As a result, the competition for those customers is fierce. If you don’t have a great strategy in place for dealing with the competition, it can be very difficult to make money off of paid search advertising.

Cost

Paid search marketing is effective, but it can also be expensive. Unlike other forms of marketing, you pay for every click, so the cost-per-lead can quickly add up. The high cost of paid search marketing tends to favor larger companies. While you can be successful with a small budget, paid search marketing typically works best for companies with at least a $10,000/month paid search marketing budget.

Complexity

Paid search platforms like AdWords make setting up a paid search campaign easy. After all, they make money whether or not your campaign is successful. Actually making money off of paid search, on the other hand, is much more complicated. There are a lot of subtleties to managing a profitable campaign and the amount of time required to master and maintain paid search marketing often catches companies by surprise.

Not Just Your Average Pay Per Click
Agency

The goal of JZ Marketing is to help businesses grow through effective and strategic implementations. We create pay per click campaigns that work. We have the determination and persistence to help you get the most profit out of your advertising budget.

Advertising that provide results.