PPC, or Pay Per Click, is a search auction where you create ads and then bid on different phrases for those ads. Your ads appear above and below the non-paid organic search results. Higher bids have a better chance of the #1 position. The search engine is then paid every time a user clicks on your ad.
To sum it all up, you bid on certain keywords relevant to your business in order to display a customized ad in front of potential customers and pay the search engine a fee whenever your ad gets clicked.
In order to properly create and maintain a successful and profitable campaign, it requires time and dedication. Here at JZ Marketing, we constantly monitor and optimize all of our client’s campaign to ensure the best and most profitable results.