Over 90% of businesses are planning to utilize
social media ads in 2018.

We can help you stay on par.

Social Media Advertising

According to Google, 77% of businesses and start ups claimed that they use social media marketing as a way to increase brand awareness, improve customer retention, and drive converting traffic to their websites.

However, 68% of those businesses aren’t profiting from their social media campaigns due to lack of proficiency and proper management.

Here at JZ Marketing, we have perfected the art of social media advertising. Let us implement the flawless social media advertisements that will increase ROI and provide great results for your company.

Brands That Trust JZ Marketing

Should I Advertise On Facebook?

With well over a billion monthly active users, Facebook is the largest and most powerful social media advertising platform in the world. Facebook allows you to target your ads to the people who are most likely to want your product or service.

But there’s a catch, in order to succeed in Facebook marketing, advertisers must have an exceptional understanding on how to drive user engagement and effectively use audience targeting to get the most profit out of their budget. This is where many marketing agencies fail to deliver.

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Effective Advertising Through Facebook

When it comes to FaceBook ads, targeting the proper audience while broadcasting a purposeful message is a key component to a successful marketing campaign. Thanks to the Facebook development team, there are a lot of ways to target your ads on Facebook.

As a basic strategy, targeting audiences using categories like age, gender or interests can yield good results, but to really get the most out of your campaigns, it’s best to build custom audiences based on which types of users produce the most profit for your company.

First, you can use the database to effectively turn Facebook into a retargeting platform. This is a fantastic way to reinforce your overall marketing strategy.
Second, you can use your database to create a “lookalike” campaign that targets users with similar profile characteristics to the ones in your database. A “lookalike” campaign can be a very effective way to identify and attract new traffic with high conversion potential.

Creating a custom audience takes ongoing effort and targeting optimization; but, as you profile your ideal customer, you set yourself up for great results.

Maintaining & Optimizing Your Facebook Campaigns

In addition to targeting the right audience, it’s important to set your campaigns up for success. This takes testing.

Generally speaking, it’s best to have a variety of ads and promoted content. Sometimes the unexpected will resonate with your audience, so it’s important to keep testing different ads until you get a feel for what works.

In addition, it’s important to make sure that your landing pages are turning clicks into conversions as efficiently as possible. As with PPC platforms like Google AdWords, simply getting traffic to your site isn’t enough. You need to create a consistent experience that compels the customer to convert.

How JZ Marketing Outshine Others

Facebook advertising is not a “set it and forget it” platform. We get that. Facebook is a dynamic, continually evolving advertising landscape and, if you want to get the most out of your advertising, you need to evolve along with it.

At JZ Marketing, we monitor our clients’ FaceBook campaigns on a daily basis and we strive to constantly optimize the ongoing ads and targeting to achieve the highest profit and lowest costs possible. Additionally, we provide all of our clients an on demand dashboard where they can examine and measure all of the active campaigns.

To start taking advantage of the unlimited potential from Facebook marketing, contact us today!

Unlock the unlimited potential of Facebook marketing.