93% of online experience begin with
a search engine.

Your business deserves to be viewed.

On & Off Page SEO

Your search engine optimization strategy can be divided into two different categories: on-page SEO and off-page SEO. Both are crucial to the success of an SEO campaign, but they’re on completely different sides of the fence when it comes to improving your search engine rankings.

On-page SEO (also known as “on-site” SEO) is the act of optimizing different parts of your website that affect your search engine rankings. It’s stuff that you have control over and can change on your own website. Things such as title tags, headings, url structure, alt texts, page contents, page load speed, and many etc.

Off-page SEO focuses on increasing the authority of your domain through the act of getting links from other websites. A good analogy for how authority works is this. If you have a bathtub with rubber duckies in it (the ducks are your pages), and you start filling the tub with water (links), your duckies are all going to rise to the top. This is how a site like Wikipedia ranks for pretty much everything under the sun. It has so much water in its bathtub that if you throw another rubber duck in it, it’s going to float to the top without any other effort.

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Data Analytic Is The Key

At JZ Marketing, we believe that if you didn’t track it, it didn’t happen. Data analytic is how we determine which changes really affect our clients’ bottom lines. We’re compulsive number crunchers and are addicted to using those numbers to produce profit.

Our addiction to data drives us to track every interaction between the campaign and the customer. This allows us to see where your money is going and the return your efforts are generating.

Monitoring everything takes extra work and planning, but it allows us to identify and focus on the metrics that matter. The results speak for themselves.

Click and Heat Map Tracking

One great way to visualize how traffic is interacting with a site is through click or heat maps. These tools provide great insight into how users respond to different aspects of your page.

For example, we might find that a navigation button is drawing attention away from conversion elements or that a graphic is being mistaken for a button.

By tracking how visitors interact with your site, you can learn a lot about why site elements succeed or fail. strategy, we are able to design and run tests that dramatically improve your bottom line.

Detailed Reporting At Ease

Web analytics provides a lot of important information about a website. Unfortunately, filtering through your data without the right reporting setup is an error-prone and painful process.

To make things easier, we provide our clients with dashboards that make measuring the effectiveness of their online marketing campaigns simple. Having simple and accurate data removes the emotion from the decision making process on how to best allocate your online marketing budget for the best ROI.

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We Are Data Analytic Geeks

Not surprisingly, analytics is foundational to everything we do at JZ Marketing. For many of our clients, their analytics findings have changed the way they do business.

To find out how you can uncover the hidden data in your site and use it to redefine your online marketing, contact us today!

Track your traffic from click-to-close.